Five stages you drag deals across, a spreadsheet view that sorts like the expensive tools, and a story panel for every person — who they are, every email either way, and how many times they opened yours. It fills itself from your inbox, and one click extends it over your whole Gmail window. No new tab, no second app, nothing to copy across.
New Lead, Contacted, In Talks, Won, Lost — colour-coded columns with live counts, cards you drag from stage to stage, and deals going cold flagged in red before they slip away.
Click anyone and their story opens — company, every email either way, when they last looked at yours, and buttons to write or bill them on the spot.
Read receipts are part of every card: how many times, and from where. Other tools sell this separately; here it is just part of the person.
New people who email you become cards. You are not typing your own inbox into a database every Friday afternoon.
Give a client to a specific person on your team — or to a specific AI employee — and every follow-up, reminder and notification goes to whoever owns them.
Set a reminder on a card, or let it set its own. Nobody goes quiet for three weeks by accident again.
Move an appointment and the CRM knows, the client is told, and the person who owns them sees the change.
The Gmail extension puts it one click from your inbox and can take over the whole window — and the same CRM, the same data, opens in the desktop and phone apps.
A CRM that only holds names is a list. Watch one real customer travel through the inbox, the quote, the signature, the diary and a secured document — without anybody retyping a thing, and with every step landing on the same record.
Every other part of Botsburg writes to the CRM, which is why it is worth $19 rather than $80.
Compare that with the CRMs that charge per seat and then charge again for read receipts.