Marketing

Connect it once.
Then stop thinking about it.

Six platforms on one screen. Post to all of them from a single calendar. Let the ads build themselves, run inside the budget you set, and move money toward whatever is actually working. And — the part no agency does — have the DMs and comments your ads bring in answered in your voice, in under a minute. You approve anything that goes out. Every number comes from the platform's own API; nothing is estimated.

See the plansSee how it works$99/month · free on Starter
The publishing side

One calendar
instead of six apps.

What it actually does

Two jobs nobody has time for,
both handled.

Connect every account once

Instagram, Facebook, TikTok, YouTube, Google and LinkedIn through each platform's own login. Anything without a public API runs through a Chrome profile on your own machine that stays signed in, so nothing is off the table.

A library, not a camera roll

Your flyers, photos and Reels in one place, reusable and versioned. Nothing is ever deleted — only archived.

Compose once, publish everywhere

Write it once, aim it at whichever accounts you want, sized correctly for each. Instead of retyping the same post four times in four apps.

A calendar that publishes itself

Everything on one week. It goes out on its own every five minutes — after you have approved it.

Ads built for you

One campaign per platform per angle, each with a budget slice and three copy variants, written from your own jobs and your own photos.

A budget that reallocates itself

Spend tilts toward what is returning and away from what is not, inside your cap. It proposes by default; you can let it apply on its own once you trust it.

New creative before the old dies

Ad fatigue is what quietly kills small campaigns. Fresh variants are drafted on a schedule and wait for your yes.

The messages answered

DMs and comments answered in your voice in under a minute, with your real prices and availability. Anything you said to hold — pricing on public posts, complaints — is held for you.

A watchdog every day

Overspend, zero spend, a rejected ad, a cost-per-result drift — caught the same morning and raised as an alert, with a one-click stop on that account.

A report a person can read

Spend, results, cost per result, return, and a written narrative of what happened and what changes next. Print it to PDF and hand it to anyone.

Nothing goes out without you

Every post, every ad, every reply waits in your approval queue until you say yes — until you decide a category can go on its own.

Your accounts stay yours

The platforms bill you directly. If you ever leave, you keep the ad accounts, the pixels, the audiences and the history.

The part an agency cannot do

It sits inside the rest of your business, which is why the numbers mean something.

  • A lead from an ad becomes a card in your CRM, with the campaign that produced it attached.
  • Ad spend is booked against the job in the Treasury, so your true cost per customer is a real number.
  • A DM asking for a price can become a real quote from your rate card, not a guess.
  • Ask Botsburg what marketing did this week and it answers from the same data.
  • Approvals arrive in the same queue as everything else, on the desktop and phone apps.
Plans

$99 for the software.
Free if you already hired the team.

There are two ways to buy this, and the difference is simply who does the work.

The software, $99 a month — you get the dashboard and run it yourself. All six platforms in one place, one calendar, ads that stay inside your cap, DMs answered in your voice. It is free the moment you hire a team — included on Starter, Business, Enterprise and Custom at no extra cost.

Managed, from $699 a month — the same software, plus a real person running it for you. The number in the name is simply how many platforms that person runs: one, two, or up to three. The more you spend on ads, the more platforms are worth running — which is why each tier names the spend it is built for.

Your ad budget is separate and always goes straight to Meta, Google and TikTok from your own accounts. Press any plan below to see exactly what it includes.

See everything in the software →
THE SOFTWARE
$99/mo
  • Every platform connected — Instagram, Facebook, TikTok, YouTube, Google, LinkedIn
  • One calendar that publishes for you
  • Content library, compose once for all
  • Ad campaigns built and run inside your cap
  • Budget reallocated toward what returns
  • Daily watchdog and alerts
  • Monthly report in plain words
  • DMs and comments answered in your voice
Start free for 14 days

Free on Starter and every tier above

See everything in the software →
See what Managed · One includes →
MANAGED · ONE PLATFORM
$699/mo
  • Everything in the software, plus a person
  • We run one platform for you
  • Your media spend $1,000–2,500/mo
  • 4 new creatives a month
  • Monthly 30-minute review
  • We do the setup and the connecting
Talk to us

+ $500 one-time setup

See what Managed · One includes →
See what Managed · Two includes →
MANAGED · TWO
$1,199/mo
  • Two platforms run for you
  • Your media spend $2,500–7,500/mo
  • 8 new creatives a month
  • Remarketing, plus one landing page
  • Monthly 45-minute review
  • Quarterly strategy reset
Talk to us

+ $500 one-time setup

See what Managed · Two includes →
See what Managed · Three includes →
MANAGED · THREE
$1,999/mo
  • Up to three platforms
  • Your media spend $7,500+/mo
  • Creative refreshed every month
  • Check-ins every two weeks
  • A named account lead
  • Or 15% of media above $5,000/mo, whichever is greater
Talk to us

+ $750 one-time setup

See what Managed · Three includes →

Prices in Canadian dollars, plus HST. Your media spend is billed by Meta, Google and TikTok straight to your own ad accounts — never through us, and never marked up. Managed plans have a three-month initial term, then 30 days' notice. You keep every ad account, every pixel, every audience and all of your data, whatever happens.

What this replaces

The honest comparison.

We looked up what the alternatives actually charge in September 2026, from their own pricing pages. Here is where $99 sits.

What you would otherwise buyPer month
A scheduler — Buffer, Later or Metricool for 5 accounts$26–48
Hootsuite Standard, on its own$137
An ad-automation tool — Bïrch or Madgicx at your spend level$68–137
Opteo, for Google ads only$178
Optmyzr Essentials$413
A scheduler and an ad tool, bought separately$205
Botsburg Marketing — both, plus the messages answered$99

Converted to Canadian dollars at 1 USD = 1.3824 CAD. None of those tools answer your DMs, and none of them are connected to your invoicing, your CRM or your calendar.

If you hired someone to do it insteadPer month
Canadian agency, paid ads only — the usual floor$750–3,500
Canadian agency, social management$1,200–3,500
Canadian agency, management plus content production$3,500–8,000
Plus one-time onboarding, almost everywhere$500–2,500
Botsburg Managed, one platform$699

Agencies normally charge 10–20% of your ad spend with a monthly floor underneath it. At $1,000–2,500 of spend the percentage is meaningless — the floor is what you actually pay, and ours is below every floor we could find in Canada.

Already on a Botsburg plan?

Then this is included — Starter and every tier above it comes with the full marketing dashboard and an employee who works it for you. There is nothing extra to buy and nothing to connect twice.

Sign in with the Botsburg account you already have — there is no second login.

Next

Where to go from here